The Label Machine: Build your music career with the record label model

Whether you’re launching a record label or taking your music career into your own hands, the second edition of The Label Machine gives you a complete system. It combines timeless industry knowledge with fresh insights into today’s fast-changing landscape, including the use of AI, new licensing models, and current marketing strategies that actually work.

With the addition of the 360° Music System, artists will learn how to treat their careers like a business, unlocking long-term fanbase growth, recurring income streams, and professional-level releases. From mastering contracts to automating marketing funnels, it provides the strategy and execution roadmap that the industry never hands you. If you’re serious about music as a business, The Label Machine is your playbook.